REEL Lady: Producer Ava DuVernay

Ava DuVernay is an
American filmmaker and marketer. In 2006, she made her screenwriting and directorial debut with the festival award-winning
short, “Saturday Night Life,” starring Melissa DeSousa. The film was selected for national broadcast by Showtime in February 2007
through the network’s Black Filmmaker Showcase.

Her feature script “The Middle of Nowhere” was a finalist for the Academy of Motion Picture Arts & Sciences Nicholls Fellowship, and was selected for IFP’s No Borders program in 2006. According to IMDB, Sanaa Lathan and Ruby Dee are attached in lead roles, with Oscar winner Ed Saxon producing.

In 2007, DuVernay made her feature directorial debut with the self-financed documentary, This is the Life, which offers an insider’s view of the underground urban music movement in Los Angeles. The film won audience awards in Los Angeles, Toronto and Seattle, and was invited to screen at the National Black Arts Festival in Atlanta in the summer of 2008.

DuVernay has worked in the world of film as a marketer and publicist for more than 14 years, forming The DuVernay Agency in 1999. The company is currently known as DVA Media + Marketing. Her award-winning firm has provided strategy and execution for more than 100 film and television campaigns by directors such as Steven Spielberg, Michael Mann, Robert Rodriguez, Bill Condon, Raoul Peck, Gurinder Chadha and Reggie & Gina Bythewood.

Through DVA, she also owns and operates the nation’s largest urban
retail promotional network, Urban Beauty Collective. She launched
Urban Beauty Collective in 2003.

DuVernay created and launched the African-American blog center,, in 2008. She self-distributed her documentary This is the Life in 2009 through her Forward Movement banner.


Ava chats with REEL Ladies about her journey from Publicist to
Producer, her film This is the Life, Self Financing and Self Distribution!!

*Visit the Official Website for This is the Life!*
What the press is saying:
(Click logo)


About REEL Ladies

A Networking Community & Organization for Women in Film & Entertainment! View all posts by REEL Ladies

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: