WHEN 4 weeks, November 4 – December 2
Online chats Tuesdays, 9-10 pm ET
The iPhone has arrived. Consumer created content is here. Short-form programming is being produced for all platforms, whether it be original programming or edits and mash-ups of existing content. This new arena of online video projects open up a number of programming options.
Writers and producers are no longer restricted to certain lengths and time blocks. Writing for the web, podcasts, and mobile phones presents its own scenario, unique to these applications. This course examines the elements that are essential for writing online video projects. We’ll discuss how to think in terms of short attention spans, target markets that span all demographics, and find the right topics to explore to create a perfect online video.
From researching the brief history of online videos to studying the current marketplace to predicting the all-out potential of the future of web writing and producing, this course provides you with the tools you’ll need to write your own online video projects.
In this course, you will learn:
* The history and success of online videos and current marketplace
* Basic elements of storytelling: act breakdowns, character development, structure and dialogue for short projects
* Who typically consumes online videos and how they access content
* What sites and platforms are hot and why, and where you should post
* One-time postings versus serials
* How writing online video projects will propel you to the next step of your career
By the end of this class, you will have:
An online video script of at least 3 minutes and no longer than 10 minutes
Please submit a letter of interest (including a brief work history).
The online classroom has several interactive components:
* Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
* Students post completed assignments for feedback and discussion by the instructor and class.
* Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can’t attend.
* Technical support is available from mediabistro staff.