Reel Ladies

Archive for April 2008

REEL Lady: Music Supervisor Anastasia Brown

In Music Supervisor, Uncategorized on April 20, 2008 at 7:05 pm

President of 821 Entertainment Group, Anastasia Brown spearheads the company’s music supervisory, programming, and soundtrack projects.

Country music star, Anastasia has worked on projects such as “August Rush” (starring Robin Williams & Kerri Russell), Quentin Tarantino’s “Daltry Calhoun” (starring Johnny Knoxville and Juliette Lewis) and the upcoming film “Dallas” with John Travolta.
With her new book release and starring as a judge on the CMT hit show “Nashville Star”, this REEL Lady has no intention of slowing down!

What sparked the fire in you to pursue music? I sang in choirs starting at age 9, then plays, then rock bands…I have always loved music and true artists who actually create it!

What was the music journey like for you? One full of twists, turns and plenty of surprises.  When I formed an artist management company with the legendary Miles Copeland at the age of 26, I was thrown into the water before I knew how to swim – all I had was a strong work ethic and passion.  At times I didn’t know why I was doing what I was doing, but now that I’m in the job I love the most, it all makes sense.

How did the job at Firstars Nashville come to you? I met Miles at an ASCAP listening party (Kennedy Rose) and we engaged in a very intellectual and creative conversation.  We both knew after that we would work together one day.

You worked with some major artists there, initially were you nervous at all? Yes!  Working with Peter Frampton was intimidating; I grew up on his music.

Looking back, would you say that that particular job was your training job for what you’re doing now? YES INDEED!  The artists and Miles taught me that the music guides most decisions.  Now that I am working as a music supervisor and film producer, when uncertain about something I always let the creativity guide me…even if it’s a financial quandary.

What’s the one most valuable piece of information you learned while working there? Never let ‘em see you sweat!

What made you want to branch into film, was it something that someone had mentioned to you, or a thought that was there all along? I’ve always had a strong belief that as the record labels shrink and the music industry regroups the best financial and creative opportunity for our artists, studio owners, songwriters and musicians in the future lies in film and television.  That’s why I committed to it full time in 2000, then fortunately got to work on the Spielberg mini-series, “Taken.” I believe without a doubt that we will be able to create a whole new industry for Tennessee and music is the bridge to do just that.

Some women say when they have tapped into what they know what they are supposed to be doing, things go easy. Some people beg to differ and say that’s when the trials kick in. How was the transition for you? I feel the most inner peace I’ve ever felt, but I ‘ve never worked as hard and as many hours as I have right now!  So yes to both!

Your first job as a music supervisor, how did you book it? What was that first experience like for you? I gave of myself to the Nashville Screenwriters Conference without pay and gave it my all.  Through that labor of love I met Les Bohem (founder) and he parted the “Dreamworks seas” after I expressed interest in the gig to him over and over!

Explain to the ladies what being a music supervisor entails. I approach every film differently and every project has different demands.  I read a script, absorb the director’s music vision and then “sketch” a character description for the music.  I gravitate towards music-driven projects and love creating original music, merging iconic artists with unknown talent.  Also, I only sign on to a film if I am passionate about it, then I’m like a dog with bone…I don’t give up until I get a yes!

If anyone was interested in going that direction in their career, what advice would you give? Eat, breathe, dream music! Take a business and/or sales course in college (so you can clear the songs you really want!).  Start small, work with a film maker that is at your same level so you can make mistakes together and grow together.

What’s the one thing that filmmakers need to know about music and film? Think about music at the same time you begin to think about casting!

You started your own company, what was that process like for you? Hard work, 100% commitment and NO mental escape hatches!

What project is the company working on currently? A movie about Billy Graham’s life…working title is “Billy the Early Years.”

Any moments that doubt got a hold of you? A bit, when I announced that I was going to pursue music supervision based in Nashville. 100% of my peers said no way; people living in LA can’t even get enough work in music supervision. That shook me for a day, then I just went for it.

How did you overcome it? Prayed.

Tell us about your book, how did that come about? Thomas Nelson approached me, I’ve always wanted to write a book so here I am!~

What is next for you? Three films, another book and a vacation.

Being a woman who wears many hats in this industry, what advice would you give to the ladies? Don’t think of boundaries – think open spaces.

What’s your favorite song? Too many to list.

What’s your favorite film? Shawshank Redemption

What’s your favorite film that you’ve worked on? August Rush.

What’s your favorite childhood memory? Celebrating my 12th birthday with my family at the Eiffel Tower in Paris!

And lastly, if the ladies had an upcoming project, how can they contact you to work on their film? 615.254.7979www.821entertainment.com

DONT MISS ANDREA WILEY!

In Producers, Writers on April 14, 2008 at 10:39 am

radio

LISTEN HERE

Did you miss the Radio Show?

Make sure you listen to Andrea Wiley getting REAL with REEL Ladies!

This week the spotlight is on Andrea Wiley. Andrea Wiley has enjoyed a successful career in television and film. Her body of work includes the “Fresh Prince of Bel Air”, Co-Executive Producer on the hit TV Show “The Parkers”, award-winning feature documentary “Soulmate” and MORE. Join us as Andrea talks about her sojourn through Hollywood! She gets real about work, following your dreams, balancing film and family, and listening to God.

www.soulmatefilm.com

REEL Lady: Writer, Director Bernadine Santisteven

In Uncategorized on April 13, 2008 at 6:32 pm

Director and Writer of “The Cry”, Bernadine Santisteven talks about her first feature film hitting theatres soon.

*********************************************

Tell us about the legend of La Llorona

I first heard of La Llorona when I was a young girl growing up in northern New Mexico. Our parents and grandparents would always tell us stories about this spirit called who had drowned her kids in the river, and then would go on to say that if we went to the river to play alone or if we misbehaved, La Llorona would take us away. They also told us that she was always crying, looking for her children. As kids we were terrified of her and would sit on the porch at night listening to see if we could hear her crying in the wind. What’s interesting is that even as adults, many people still get spooked when her name is mentioned.

Growing up, I always believed that La Llorona was from my small town. It wasn’t until I began to do my research that I learned that not only do more than 28 million Latinos across the US grow up hearing stories of her, but she is also the most wide-spread living legend across the Americas. I also learned that La Llorona dates back 500 years and is originally based on a woman named “La Malinche” who was the Conquistador Hernan Cortez’ translator and mistress.

Once I had spent some time exploring this legend across the Americas, I extended my research beyond the continent to find that there are several legends in other cultures that are similar to La Llorona, a few examples being the Greek Medea, the Jewish Lilith, the Irish Banshee, and the Greek and Cyprian Lamia, to name just a few. In essence, La Llorona is a universal female archetype. She is everywhere.

On my website www.TheCryTheMovie.com you can learn much more about the legend on the timeline I put together, as well as more on the similar legends outside of the Latino world in the section I put together called “La Llorona in other Cultures.”

You had a pretty good job working for a major corporation, how and when did film start calling to you?

What was mostly “calling me” was a fear I have: A fear of waking up when I am 90 years old and saying “I wish I would have.”

I had this dream of making a film about La Llorona. And even though I had fears of quitting my job to do something that I had never done before, fears of the financial instability that this would bring and–perhaps most importantly–fears of failing at something that really mattered to me, my bigger “90 year old fear” was stronger than all of these other fears and helped me to have the courage to quit my job to follow my dream.

You did research on La Llorona for almost 5 years. Can you share some of the stories with us?

I interviewed hundreds (if not thousands) of people about La Llorona, in addition to digging up historical information and accounts of encounters with her dating back hundreds of years. It was a long process because most of the information about her has been passed on over the past 500 hundred years by word of mouth, so there isn’t one big resource on La Llorona. (Although my website www.LaLlorona.com seems to have evolved into a central resource.)

While there are many versions of the legend, they all tend to share a few key elements: 1) There is a woman who takes the life of her child; 2) The woman uses water/drowning as a means of taking the child’s life; 3) As a result of her action she is condemned to roam the earth for eternity crying for her child.

Something that I found extremely interesting is that most everyone (including myself before I did my research) believes she is from their own home town. I’ve even seen people get into serious arguments as to whether she is from the northern side of Santa Fe, or the southern side of the city. There are also some communities that attribute a local woman as being a real-life La Llorona. (In these cases, usually some tragedy fell upon the family where a child passed on.)

If you’d like to read some specific stories, you can visit my website, www.TheCryTheMovie.com and click on the community site link to LaLlorona.com .

When you set out on this project, did you know then that you wanted to develop it into a film? What was the process like for you?

It was first the story of La Llorona that called me, then the idea of representing the story of this spirit through film. In retrospect, I have always been attracted to the visual arts, so it isn’t surprising that film is the storytelling medium that I chose. In fact, it was my experience with and interest in painting that guided my visual vision for the film. More specifically, the stunning and magical art work of the French painter Gustave Moreau.

This film addresses some tough topics, a mother who kills her children., and post partum depression. What message did you want to portray with this film?

The goal I had in making The Cry was to bring the legend of La Llorona to the world in a contemporary setting. The legend is first and foremost about a mother who kills her child. Therefore, this is an essential part of the film. (Note, however, that I made a conscious decision not to explicitly show any children being hurt.) In addition, I felt that given the core focus of the legend, I would be doing both myself and the film an injustice if I didn’t gain a better understanding about infanticide given the obvious link. Once I understood more about this subject matter, I decided it was important to make reference to it in The Cry. In the end, through the film, I am also hoping to bring more attention to this societal issue so we can do more to help both the women and children that are high risk.

How was the writing process for you, especially being your first film? Had you written before?

The writing process was very difficult for a variety of reasons. First of all, I had never written a feature script before (or anything else, for that matter), so this was a big learning experience. Secondly, the more that I learned about La Llorona, the more complex I discovered that she was. For that reason, it wasn’t until 5 years after starting my research that I felt I was at a place where I understood her enough to write a story that would do the legend justice. That’s the point at which I quit my job. Lastly, because there are so many variations of the legend—each with several people who are passionately attached to their own version–it was a challenge to write something that most or all of the followers of the legend could appreciate without bursting anyone’s bubble.

How did you find financing for it?

I put together a business plan and then went out and found private investors. Sound easy? It wasn’t.
The biggest lesson I learned from this experience was very contrary to my experience as a venture capitalist where pitching investors takes on a business approach that is predominately focused on financial return. It turns out that in my experience, it seems that to more successfully find money for a low budget indie film, it’s not about pitching people using a business approach, but rather it’s about sharing the passion you have for the film.

What was the filmmaking process like for you?

All along, we were working on a shoestring budget. Being both the producer and the director, I was constantly having to be mindful of the expenses. I remember at one point in the middle of shooting the film—the most intense part of the filmmaking process—the individuals who had put together the budget came to me telling me that we needed about $100,000 more than what they had originally budgeted. So along with needing to focus on directing (and getting about 4 hours a sleep every night for 6 weeks) I had to run out and pull together another $100,000 in matter of days. (Very stressful.)

One of the many insights that I gained from this is that being both the producer and the director is extremely difficult, and is something I’d prefer not to do in the future. In any case, my true love is directing.

In terms of the entire process of filmmaking, I found the editing and sound mixing phases to be perhaps the most exciting and rewarding phases, and definitely the moments where lots of magic happens.

I read on your site that you found out one of the locations you were filming at was the same place that another mother killed her children. Did that freak you out at all?

It was a very haunting experience. In a nutshell, what happened is that I went to New Mexico to shoot my flashback scenes, and spent quite a bit of time looking for a river location to shoot the scene where La Llorona drowns her kid. After several days of searching, I found the “perfect” location, only to discover later that prior to us shooting there, a woman named Bernadine (my first name, which is quite rare to come by) had gone to that spot and drowned her two kids and herself.

When we were shooting there I couldn’t help but think of Bernadine and her children…and wonder what this all meant.

You also had another eerie incident during production of this film. What is your take on it?

Yes. During production I was unloading a life size wood carving of Death (in many Latino cultures, Death is represented by a skeletal figure of a woman) that had been made for The Cry by a famous “Santero” (saint maker) in New Mexico called Felix Lopez. While I was unloading the crate, I had a freak accident where my eye was almost taken out. There was blood gushing everywhere and my friend caught me just as I was about to pass out on the street. What’s strange about this particular incident is that there is a theory that I explore in the film about La Llorona crying tears of blood. I go further to postulate in the movie that the way to get rid of a curse that has been put on a woman by La Llorona is by removing the eyes.

By the way, during post production there was yet another incident in which one of my crew members had blood tears coming out of her eyes one morning for no apparent reason.

All through the making of The Cry, in one way or another, I felt the presence of La Llorona.

Your first screening of the film, how did it go for you? Were you nervous?

The first screening of The Cry was in Santa Fe, New Mexico at the Lensic Theatre just off the Plaza. It was more amazing than I could have ever imagined. Many people traveled several hours to see the film and were lined up around the Plaza since the mid afternoon waiting for the evening screening. We completely filled the 800 seat theater and had to have a second unscheduled screening (which was also full) because of the great demand we had of people wanting to view the film. The reaction was extremely positive, and people were talking about the film for days after the screening. And yes…I was nervous.

Have you found distribution for the film yet?

The Cry has secured both international and US distribution (www.MontereyMedia.com) , including a limited US theatrical run. The theatrical starts on April 25th and the US DVD will be released on June 3rd.

What’s next for you?

I’m shooting my next feature film in August of this year, and have been engaged to write and direct a dramatic television pilot that we will also be shooting later this year. I’m also currently completing a children’s fantasy book called “The Day Belle Crashed in Dante’s Tree,”—a book in the style of “The Little Prince.” In addition, I am developing feature script that I will be directing that will have a strong cross-platform component. Lastly, I’m putting together the strategy for a new media initiative (online, radio, TV, and mobile devices) called the Carnegie Studio, which is being launched by the Carnegie Council (yes…as in Andrew Carnegie) to leverage media in bringing ethics to the every day lives of people across the globe.

What would you like to see from women in film?

Mostly, I’d like to see more women out working in lead roles as writers, producers, directors, etc. And not only in film, but across other media platforms. We need our voices to be heard.

How can the ladies get a hold of you or see your work?

The Cry will be released theatrically in the US on April 25th, 2008, with the DVD release on June 3rd.

I can be contacted at Bernadine@LaLlorona.com and thanks so much for your interest in my work!

Links: www.TheCryTheMovie.com

Filmmaker Legal Q&A

In Legalities on April 11, 2008 at 3:55 am

So I was doing research on rights and clearances and saw this fantastic article! Enjoy!

RIGHTS & CLEARANCES

legal faqs

Common filmmaker questions answered by Film Solicitor, Tara Pietri, the writer of our legal guide.

**”My film is loosely based upon a short story that I read. I’ve credited this in the film but I haven’t purchased any adaptation rights. Do I need to?”

Answer: This depends on several factors. The first question you should ask is: when was the story written? If the author has been dead for over 70 years, the copyright has probably expired though you will need to research which country’s laws are applicable and which laws apply. For instance, for UK works written before 1 August 1989, The Copyright Act 1956 applies and that has its own rules about period of copyright though it won’t be more than life plus 70 years. If the copyright has not expired, it is likely that the owner of the rights will try and assert their rights over your adaptation even if it is only ‘loosely based’ upon the short story.

You should find out who owns the copyright. Strictly, it may be that moral rights have not been waived and someone else owns the copyright but this is uncommon in practice. You should then take steps to purchase the adaptation rights. It may be possible to argue that infringement has not taken place, because you have not copied a ‘substantial part’ of the original work. In a court of law, this would be judged on whether you had incorporated a ‘substantial part’ of the short story author’s skill and labour when making your film. You should note that a part may be “substantial” even if only a little material is used. You should consider the similarities between the short story and your film. If you do not purchase the adaptation rights, you run the risk of being sued for infringement. You must always consider if it is worth the expense and time of defending an infringement action. You may incur legal fees, a severe financial penalty and/or criminal penalties if you lose.

**”I have fallen out with the producer of my film. I’ve had offers to show my film in a festival but I can’t get their consent. Do you have any advice?”

Answer: Under UK copyright law, the film is treated as joint authorship between you, the Director, and the Producer of the film. If you have signed an agreement with the producer, you need to check what this says about whether either of you have assigned your rights or whether there is any specification about distributing or showing the film to the public. If there is no agreement, then you might choose to show the film anyway (if you think it is unlikely the producer will take action against you) or enter into negotiations with the producer to obtain his or her consent.

**”I have used a brand logo in my film but have disguised it by calling the company a different name (a pun on their name). The design is otherwise identical though. Does this count as a breach of copyright?”

Answer: The brand’s logo is protected by copyright as a drawing. As the design is identical (except for the words) this constitutes a breach of copyright. You should always be careful when using a brand logo in a film. It may well be that powerful large companies will take action against you to show that they follow a strict policy of protecting their brand.

READ FULL ARTICLE HERE

REEL Lady: Writer, Director, Producer Michelle Goetsch

In Actress, Directors, Producers, Writers on April 6, 2008 at 11:33 pm

REEL Ladies Spotlights Michelle Goetsch. Writer, Director, Producer, Actress, a woman wearing many hats.
Michelle’s films, “The Pill” and “Wreck the Halls”, have been making way around film festivals across the globe!

 

RL: When did the film bug first bite you?

MG: The first film I made was about King Arthur, for a High School English project. My best friend and I borrowed her parents’ camera, rented a knight costume and a horse, and fell in love with story telling through movies.

RL: You are married with children correct? How do you balance your family and film? Is it difficult for you?

MG: I believe that if something is meant to be, it will be. Honestly, my career hadn’t really taken off yet, when I decided I wanted to have children. I haven’t and still don’t give filmmaking the attention needed to be really successful. But, my kids won’t be kids forever, and I want to be here for them. It’s my personal choice. Much like taking a detour, you have to work harder to find your way, and it takes longer, but you end up where you want to go.

RL: When & how did the conception for your short film “The Pill” come about?

MG: I wanted to start building a current reel, when I found out I was pregnant with my third child. I was devasted by the loss, and had a difficult time reconciling my relationship with my husband, when he decided he didn’t want to try again. I felt the need to share the pain of loss through film, but knew that most people probably wouldn’t relate to a film about miscarriage. At the same time, I read about a medication used for high blood pressure (Inderal/Propanal) that sometimes had a side effect fo memory loss. Harvard found that, when taken soon after a trauma, many individuals with PSTD ahd difficulty remembering the event. The script basically wrote itself. It was very cathartic for me to share my real experience within the context of a film about memory manipulation.

RL: Tell us about it.

MG: It is a story about a woman who discovers she is pregnant, but there is no fetus on the ultrasound. It turns out, she had taken Inderal prior to feeling pregnant and taking a pregnancy test. The surprise twist takes place after she discovers she has taken “The Pill”. Unfortunately, I have learned that the reaction to this film was extremely polarized.
Women have cried with me, laughed at the end, and loved the film. Many men, however, have said the acting was over the top, the dialogue was unrealistic, and the story was far fetched. I know the tears were real, the pill really exists, and the dialogue between the husband and wife was word for word, real discussions. I think I made the husband character too one dimensional, but it was my perspective at the time.

RL: You wrote, produced, directed and acted in it. WOW! What was the hardest thing for you about this project? Any moments that made you wonder what in the hell you got yourself into? If so, how did you get past those moments?

MG: I would have to say the hardest thing is directing myself. There are things about my performance that I would change if I had been watching a monitor. I can get overly expressive, but on camera that needs to be pulled back a little. And there is a scene where I am crying. I am looking down, and the camera can’t that I am really crying. If I had been directing someone else, I would have told the actress to look up for a second. I’ve been told by some audiences that they can still feel it, but I think it would have been more powerful to see it.
As for moments, yes. We lost a location due to an unrelated death. The budget and permit called for that day, and that location. I couldn’t very well feel sorry for my film, when someone lost a life. But it was difficult to get that scene. We had to use another area of the location, and try to dress it as a psychiatrist’s office. The whole crew went around borrowing plants from the lobby, and the frustration actually worked with the scene.

RL: Was it your first time directing?

MG: Yes, this was my first film as a director.

RL: Your husband has Executive Produced your films too, is it easy to work with your spouse?

MG: In our case, it is really easy. My husband likes to keep the role of Executive Producer limited to financial duties. He lets me be the creative one, and actually encouraged me to work on a feature version, but I was done with this project.

RL: The film has done great at the festivals, can you tell the ladies what festivals you’ve participated in and what that experience was like for you?

MG: “The Pill” was an official selection fo the Rhode Island International Film Festival, Dances With Films, LA International Short Film Festival, Big Bear Lake Film Festival, FAIF Festival, Swansea Bay Film Festival in the UK, and won the Best Director Award at a new festival in New Zealand, Night Gallery! My new film just premiered at the International Family Film Festival.
I love film festivals. I love meeting fellow filmmakers, potential future crew, watching films, and seeing what festivals program.

RL: Your new project, Wreck the Halls, stars a well known actor, Mickey Rooney, how did you get him to come on board your project?

MG: There were only two actors I even considered for this role. I looked them up on IMDB. I like contacting managers first because they have fewer clients than agents. Coincidently, Mickey Rooney’s manager has an in the town I live in. It was an instant connection. He read the script first, then gave it to Mickey and his wife Jan. After they gave their approval, I was put through to the agent and all that was left to do was negotiate salary.

RL: Was your second time around easier than the first?

MG: Some things were easier; for instance, I already knew how to do the insurance, and SAG paperwork, and had half the crew. But, this production was twice the budget, twice the cast, studio teachers, 13 kids with work restrictions, and a lot more film permit hoops to jump through. I collaborated with my co-director, David Abramson, because there was no way I could produce, act, and direct this one by myself.

I was first on the set, last in the makeup trailer, and signing the craft service invoice, when the 1st AD knocked and called that second camera crew wanted to see the blocking before the Gaffer set up the lights! I told my co-directo to find a stand-in because the camera was not going to roll unless I was wearing makeup! :0)

RL: Tell us how this project came about/

MG: I wanted to do a comedy with my daughter. She is an actress and used to sing for the convalescent hospitals and retirement communities. I had a lot of little funny bits, but didn’t have a plot. So I contacted a writer I met through Without a Box.

RL: What do you like more: acting, directing, writing, or producing?

MG: That is such a tough question, because I love being involved from beginning to end. But if I had to pick, I would say acting. The actors get time to eat :o )

RL: What is the ultimate goal for you in your career?

MG: I think the answer to that question keeps evolving over time. At this point in my life, I just want to be able to continue to create. For the immediate future, I think I need to make “Wreck the Halls” into a feature. I have been contacted by a couple of television distribution companies, but the networks don’t know what to do with shorts.

RL: What would you like to see from women in film?

MG: I’d like to see women not need a “Women Filmmakers” sidebar in the larger film festivals.

RL: Where can the ladies find you?

MG: My email address is michellegoetsch@verizon.net, you can also reach me and view my trailer via the new page for “Wreck the Halls” at www.wreckthehallsmovie.com 

 
MYSPACE: The Pill

 

Chicken Soup for Producers

In Producers on April 2, 2008 at 1:05 am

Came across this article on IFP.org

Written by Filmmaker Magazine

Chicken Soup for Producers

View other articles like this from the Spring 2001 edition of Filmmaker Magazine.

While on a panel, I was asked to think of some new rules of independent producing. I don’t think the following are rules, and I’m pretty sure most of them aren’t new, but if I were deciding today to start producing movies I wouldn’t mind if someone told me the following:

Measure success by something other than a domestic theatrical release.

The stakes are too high, and the costs of distribution keep rising. Your movie may be great, but it may not be right for today’s theatrical marketplace.

Not every indie film is suited for theatrical release, but just because a film isn’t “theatrical” doesn’t mean there’s no audience for it. Depending on the film, a cable premiere might be the best outcome for the film’s producers, financiers and director. Or limited self-distribution could be the best choice. Just know that if you go through all the trials and tribulations of making your film without U.S. distribution in place and you plan on celebrating when it premieres in a theater near you, you are setting yourself up for a big disappointment. Remember, Showtime financed Gods and Monsters, and Alan Ball wrote for the television program “Cybill”. There is a great deal of crossover in the film world these days.

Don’t be afraid of agents.

Although I’m sure there are still big muckety-muck wheeler-dealers out there trying to mastermind the film business, there are also plenty of agents who just want to get the job done. Films bridge the world of art and commerce. Agents live more on the commerce side of the street. Respect that. Find your champions. Pay attention to who they represent and what kinds of material they are looking for.

Know that it is almost impossible to presell a non-U.S. territory before you have U.S. distribution.

Everyone loves to talk about financing a film from a few foreign presales and saving the U.S. advance for pure upside. Well, I think those days are gone for us regular joes. Now with the studios and the big foreign sales companies doing it, the foreign distributors with money are buying from them. And really, why shouldn’t they? The odds are those studio films will have a theatrical release with a solid ad campaign, trailer materials and a reliable delivery. As an independent producer, you still should know those distributors, but preselling those territories shouldn’t be part of your business plan.

Scour the world for new financiers – the old ones all want the same thing.

The tried-and-true sources of financing are everyone’s favorites. In many cases it’s a lot easier to do a movie with an entity that has been in the business of doing movies for a while. They have systems in place, pre-negotiated deals that you can piggyback on, forms they prefer and (hopefully) enough production savvy to understand some of the normal trials and tribulations of production. But they are deluged by material from experienced and established producers. Keep your eye out for the new folks who are moving to town, those who are more willing to take a risk with you if you’ll take a risk with them. But because you aren’t able to read the future, be as smart as you can when entering into production finance deals. If you’re getting into business with an entity that’s new, don’t skimp on your legal representation – this is not the time to encourage your uncle’s real estate firm to jump into the entertainment business – and consider “banking” the contract so your cash flow is guaranteed.

There are other festivals besides Sundance.

Now, some folks would argue that this isn’t true, and that for American independent films, not getting into the festival is an insurmountable obstacle to getting your film distributed. Maybe. But Boys Don’t Cry, Welcome to the Dollhouse, The Daytrippers, Trust, and The Wedding Banquet didn’t premiere at Sundance. So although a Sundance competition berth is a wonderful thing, the odds are against you, so investigate other launch possibilities and work them.

If you’re taking a film to market, assume you will not get a financial advance for its international rights.

Therefore, know the deals, know the sales agents, and choose carefully. Don’t fixate so much on a number – evaluate who is selling your film and what their deal is. Will they support a European festival launch? What is their recommendation for festival exposure? Do they create nice materials? Do they “get” your film?

Recognize the difference between making a big sale and building a career.

Sometimes the buyer frenzy inflates prices beyond reason. It seems that every film bought for a big domestic theatrical advance over the past few years has wound up a box-office disappointment. And I think that such “failures” make it harder for those filmmakers to get their next films off the ground. Also, some larger sales agents can come in and pay an advance for a title knowing that they will keep expenses down and maximize sales by including a film in a package and selling it more aggressively to the television market. This may keep you from building relationships with foreign theatrical distributors and developing a non-U.S. audience for your director’s films. In today’s increasingly global marketplace, knowing that a director has pockets of fans in Italy or Sweden or Japan may be helpful down the line.

Success is a relative thing.

Try to ensure that your film will be perceived as a success. For example, your most “successful” release may be an effectively mounted rollout by a small distributor rather than a costly blowout by one of the majors. When making a distribution deal, meet with everyone who responds to your movie and ask them what they like about it and how they intend to support it, and investigate their track record by calling the producers of other films in their catalogue. Because it is unlikely that any film will outperform The Blair Witch Project at the box office, filmmakers should think about where they want their careers to be in a year and what their films are realistically capable of in order to take them there.

It is never too early to bring on a sales agent.

Sales agents do more than just negotiate sales of finished films at markets and film festivals. They position films at festivals and work to ensure that they have a profile and that their potential is maximized. If you wait until it premieres at a major festival to show your film to a sales agent, you are not giving him or her enough time to do the job properly.

Source: Filmmaker Magazine